Info
MUMBAI, India | Published on: February 27, 2014
Social media pitch
@MTVEXIT & @WalkFree to premiere #humantrafficking series on @MTVIndia at 19:00 on 28 February http://pr.co/p/001isf
Summary
"Traffic" is a gripping, five-episode series that aims to raise awareness about the dangerous world of human trafficking among young Indians. Produced by MTV EXIT and Anurag Kashyap, and in collaboration with MTV and Walk Free, the first episode of "Traffic" will air on MTV India at 19:00 on 28 February.
Details

MTV EXIT, MTV and Walk Free have joined forces with renowned director Anurag Kashyap to produce “Traffic”, an eye-opening, five-episode series to educate young people about the ever-growing presence of human trafficking in India. The first episode of “Traffic” airs on MTV India at 19:00 on 28 February. 

"MTV EXIT is committed to engaging, educating and empowering young people with the information and tools they need to help end human trafficking," said Nirmala Nair, Country Manager – India, MTV EXIT. "Through the five-episode series 'Traffic’, we will reach a huge audience of young people with information on human trafficking, and provide them with clear actions they can take to reduce the demand for trafficking."

Debra Rosen, Movement Director of Walk Free, said "Education and awareness is the first step to bringing modern slavery to an end. That's why a series like 'Traffic' is so important. It not only teaches you how to protect yourself, but inspires you to share your knowledge so that more people make ending modern slavery a priority."

The five 30-minute episodes of “Traffic” will highlight various types of human trafficking that are common in India, including domestic servitude, forced marriage, being sold into prostitution, enslavement in a foreign land, organ trafficking and bonded labour. 

“'Traffic' is not just a show, but an attempt to make people aware of life beyond work, multiplexes, holidays and weddings. Human trafficking is one of the most pertinent issues faced and ignored in India. We at MTV, along with MTV EXIT, are reaching out to youth through entertaining programming. We are committed to doing good, and a show like 'Traffic' is a step in that direction," said Aditya Swamy, EVP and Business Head, MTV India.

Each 30-minute episode of “Traffic” will air on MTV India at 19:00 on Fridays, starting on 28 February.

“Over the last few years, I have wanted to work on a project about human trafficking. So when I was approached by MTV for ‘Traffic’, I was thrilled. Through these films I want to reach out to my fans, especially the youngsters, and make them aware of the perils of trafficking," said Anurag Kashyap, producer of "Traffic".

More than 200,000 people are believed to be trafficked into, within or through India annually. According to studies conducted by the Ministry of Women and Child Development, there are 3 million commercial sex workers in India, of which an estimated 40% are children

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MTV EXIT
MTV EXIT is the world’s largest behaviour change campaign in the fight against human trafficking and exploitation. Harnessing the power of the MTV brand, MTV EXIT’s mission is to contribute to a reduction in human trafficking through the design and implementation of innovative on-air, on-the-ground and online activities that equip young people to make informed, empowered decisions. Launched in 2004, MTV EXIT has held 38 awareness-raising concerts in 18 countries, reaching over 1.8 million people on the ground with critical information about human trafficking. More than 47 million people have watched MTV EXIT programs on television, and thousands more have attended over 570 community outreach events. For more information, please visit www.mtvexit.org/in

MTV
MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the millennial generation, music fans and artists. An enviable 19 MM fan following across show pages on social media has made MTV the #1 brand in social influence as well. MTV products are available across 35 unique categories with targeted brand licensing. MTV also has a buzzing MTV Live business with properties like MTV Video Music Awards and MTV Bloc Party. Aiming to entertain, lead and collaborate with young people through its evocative communication and youth relevant shows like MTV Roadies, MTV Coke Studio, MTV Unplugged, MTV Rock the Vote etc. For information about MTV in India, visit www.mtv.in.com

Walk Free
Walk Free is a movement of nearly 6 million people fighting together to end modern slavery. We’re a new type of organisation, one that brings together a grassroots base with the research and policy nous needed to move big business and big governments to make, implement and enforce the decisions necessary to end this evil trade. Our goal is to be the generation that ends modern slavery. To find out more, or to join the movement, go to www.walkfree.org

Quotes
MTV EXIT is committed to engaging, educating and empowering young people with the information and tools they need to help end human trafficking. Through the five-episode series 'Traffic’, we will reach a huge audience of young people with information on human trafficking, and provide them with clear actions they can take to reduce the demand for trafficking.

— Nirmala Nair, Country Manager – India, MTV EXIT
'Traffic' is not just a show, but an attempt to make people aware of life beyond work, multiplexes, holidays and weddings. Human trafficking is one of the most pertinent issues faced and ignored in India. We at MTV, along with MTV EXIT, are reaching out to youth through entertaining programming. We are committed to doing good, and a show like 'Traffic' is a step in that direction.

— Aditya Swamy, EVP and Business Head, MTV India
Over the last few years, I have wanted to work on a project on human trafficking. So when I was approached by MTV for ‘Traffic’, I was thrilled. Through these films I want to reach out to my fans, especially the youngsters and make them aware of the perils of trafficking.

— Anurag Kashyap, producer of "Traffic"
Education and awareness is the first step to bringing modern slavery to an end. That's why a series like 'Traffic' is so important. It not only teaches you how to protect yourself, but inspires you to share your knowledge so that more people make ending modern slavery a priority.

— Debra Rosen, Movement Director of Walk Free
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