Info
KYIV, Ukraine | Published on: November 19, 2013
Social media pitch
PREMIERE of powerful new doc about #slavery in Ukraine: "Trading Lives." Details: http://mtvex.it/1gF3dyN http://pr.co/p/001dbt
Summary
MTV EXIT premiered its new documentary “Trading Lives” today in Kyiv. The documentary provides insight into the human trafficking trade in Ukraine through first-hand accounts from victims, and provides clear actions young people can take to stay safe when considering work abroad. “Trading Lives” will air on 5th Channel at 23:30 on 1 December. The documentary is part of a larger human trafficking awareness campaign MTV EXIT and its partners USAID and IOM are holding in the country.
Details

Note: Ukrainian version of this press release available here.

KYIV, 19 November 2013 – MTV EXIT’s new documentary “Trading Lives”, hosted by popular singer Jamala, gives Ukrainians insight into the human trafficking trade through first-hand accounts from victims, and provides clear actions young people can take to stay safe when considering work abroad.

The documentary premiered to media, government officials and NGO partners today in Kyiv, and will air nation-wide on 5 Channel at 23:30 on 1 December.

“MTV EXIT’s goal is to educate young people about this critical social issue, encourage them to be vigilant when travelling abroad and ensure they know how to take action if they suspect human trafficking,” said Matt Love, Director, MTV EXIT.

Directed by award-winning Vera Yakovenko, “Trading Lives” tells the stories of: Marina, an interior designer who was promised a job in a sewing factory but is trafficked to Moscow for sex work; Oksana, a salesperson burdened by debt who is trafficked into forced 18-hour long labor; and Oleg, a young builder trying to save money to buy a car, exploited in construction work in Russia.

“I encourage my fans to watch ‘Trading Lives’ and share the information they learn with their family and friends. Together we can stop people from falling into the human trafficking trap,” said Jamala.

“Trading Lives” was produced in partnership with the United States Agency for International Development (USAID), the Embassy of the United States, the International Organization for Migration (IOM), the Ukrainian Ministry of Social Policy and the Ukrainian Ministry of Internal Affairs.

“I have visited with those who have suffered at the hands of traffickers. The stories they tell are not easy to listen to, but their stories must be heard if we are to stop human trafficking. That is why this documentary is so important,” explained Geoffrey R. Pyatt, U.S. Ambassador to Ukraine.

The IOM Mission in Ukraine, who works on human trafficking prevention, provides protection to victims and assists the Government of Ukraine and civil society to strengthen its counter-trafficking responses, provided crucial support in the production of the documentary.

“According to our research, over 120,000 Ukrainians became victims of human trafficking since 1991. We as IOM are proud to have provided almost 10,000 victims of trafficking with a chance to start their lives anew,” said Manfred Profazi, Chief of Mission, IOM. “But the problem is not decreasing and people continue to suffer. Therefore we appreciate the possibility to work together with MTV EXIT to keep the awareness of young Ukrainians on the dangers of being exploited high, while at the same time explaining them their rights as migrants.”

The documentary “Trading Lives” is part of a series of activities MTV EXIT is holding across Ukraine. The Challenge Slavery competition asked tech-savvy students to submit proposals for a technology solution that could contribute to the fight against human trafficking. The top five ideas were selected for development during a Hackathon in Kyiv from 16-17 November. A panel of judges, which included representatives from Facebook and the developer community, selected Sergey Mokryakov’s “SMS Heartbeat” as the winning concept. The concept relies on simple SMS technology to help track the whereabouts and safety of those going abroad for work by requiring registration for the service through embassies, airports, visa centers and other locations. The service would send periodic SMS messages with a pre-determined password. Failure to respond to the text message would warn authorities in the last location where the user responded to the service. For more information on Challenge Slavery, please visit: ua.mtvexit.org/challenge

MTV EXIT is also holding a Youth Forum from 18-22 November in Kyiv, to empower young people with the tools and resources they need to hold human trafficking awareness-raising events in their communities.

“Trading Lives” is supported by media partners 5 Channel, Focus magazine and online magazine IVONA bigmir)net.

To report suspected cases of human trafficking and exploitation in Ukraine or get information on safe migration options, please call 527, IOM’s Counter-Trafficking Hotline.

# # #

CONTACTS

General Enquiries
Nina Strelkovska
Campaign Manager
+38 067 2401217
nina.strelkovska@mtvexit.org

Media Enquiries
Iryna Popova
PRP
+38093 416 20 33
ipopova@prp.com.ua



MTV EXIT
MTV EXIT is the world’s largest behaviour change campaign in the fight against human trafficking and exploitation. Harnessing the power of the MTV brand, MTV EXIT’s mission is to contribute to a reduction in human trafficking through the design and implementation of innovative on-air, on-the-ground and online activities that equip young people to make informed, empowered decisions. For more information, please visit www.mtvexit.org and www.mtvexit.org/ua

USAID
The American people, through the U.S. Agency for International Development (USAID), have provided economic and humanitarian assistance worldwide for over 50 years. In Ukraine, USAID’s assistance focuses on three areas: Economic Growth, Democracy and Governance, and Health and Social Transition. USAID has provided technical and humanitarian assistance to Ukraine since 1992. For additional information about USAID programs in Ukraine, please call USAID’s Development Outreach and Communications Office at: +38 (044) 521-5741. You can also visit the USAID website at: http://www.usaid.gov/uk/where-we-work/europe-and-eurasia/ukraine or our Facebook page at: https://www.facebook.com/USAIDUkraine

IOM
The International Organization for Migration (IOM) is the leading intergovernmental organization dedicated to promoting humane and orderly migration for the benefit of all. With 151 member states and offices in over 100 countries, IOM works to help ensure the orderly and humane management of migration, to assist in the search for practical solutions to migration challenges and to provide humanitarian assistance to migrants in need. Over the last 17 years of its presence in Ukraine, IOM has assisted more than 300,000 migrants, potential migrants, victims of trafficking, and other vulnerable groups, directly or through its project partners. For more information, please visit http://iom.org.ua

Quotes
Our goal is to educate young people about this critical social issue, encourage them to be vigilant when travelling abroad and ensure they know how to take action if they suspect human trafficking.

— Matt Love, Director, MTV EXIT
I am honoured to be part of such an important social project. I encourage my fans to watch ‘Trading Lives’ and share the information they learn with their family and friends. Together we can stop people from falling into the human trafficking trap.

— Jamala, Singer
I have visited with those who have suffered at the hands of traffickers. The stories they tell are not easy to listen to, but their stories must be heard if we are to stop human trafficking. That is why this documentary is so important.

— Geoffrey R. Pyatt, U.S. Ambassador to Ukraine
According to our research, over 120,000 Ukrainians became victims of human trafficking since 1991. We as IOM are proud to have provided almost 10,000 victims of trafficking with a chance to start their lives anew. But the problem is not decreasing and people continue to suffer. Therefore we appreciate the possibility to work together with MTV EXIT to keep the awareness of young Ukrainians on the dangers of being exploited high, while at the same time explaining them their rights as migrants.

— Manfred Profazi, Chief of Mission, IOM