EUNICE OLSEN LAUNCHES AWARENESS-RAISING CAMPAIGN TO PREVENT HUMAN TRAFFICKING AND EXPLOITATION
28 APRIL 2013, SINGAPORE
SummaryMTV EXIT supports the launch of EUNICE OLSEN's campaign to raise awareness on the issue of human trafficking and exploitation in Singapore.
MTV EXIT (End Exploitation and Trafficking) supports the launch of Eunice Olsen’s campaign to raise awareness on the issue of human trafficking and exploitation in Singapore. The campaign features attention-grabbing images and powerful words encouraging audiences to be aware of the problem and report suspicious activity. Olsen is using her influence to empower audiences to take action to identify and prevent situations of modern-day slavery in Singapore.
Launching in the May issue of JUICE magazine on newsstands now, the campaign’s striking images of Olsen peeling away heavy tape from her mouth and her eyes, sends readers the message: be aware and speak up.
Olsen is known for her accomplishments in the entertainment industry, but she is also acknowledged and admired for her long-standing participation in human rights advocacy and political activism. In 2004, she was named as a Nominated Member of Parliament of Singapore.
In 2006, her humanitarian work led her to meet a survivor of sex trafficking. The emotional encounter propelled Olsen to join the efforts to fight human trafficking and exploitation.
In 2012, Olsen became the first-ever MTV EXIT Digital Ambassador. In this role, she partners with MTV EXIT to spread anti-trafficking awareness messaging online through her social media networks. She traveled to Yangon, Myanmar to be a part of the first-ever massive, public concert where more than 70,000 united to fight modern-day slavery. Olsen shared the historic experience with her social media followers. Her current campaign was born out of her experience in Myanmar, which motivated to do more in the movement to fight human trafficking and exploitation.
Many may think that this issue has nothing to do with them, but we all have a part to play. The main message of my campaign is that we are all responsible for arming ourselves with relevant and necessary information, and to take a stand and spread the word against human trafficking,” said Olsen. “MTV EXIT has been doing a fantastic job spreading the word through their efforts with television programs, online content, live events, and partnerships with anti-trafficking organisations – and I am very honored to be able to play a part in the fight for freedom.”
Singapore is a destination country for men, women and girls from countries in Asia and Southeast Asia that are trafficked into the country and are subjected to forced sex work, forced labor and forced domestic work.
To report instances of suspected human trafficking and exploitation in Singapore, please call:
Humanitarian Organization for Migration Economics (H.O.M.E) 1-800-7-977-977 (24 hours) or visit www.home.org.sg
Look for Olsen’s innovative campaign in the online media outlets listed below in May.
"MTV EXIT has been doing a fantastic job spreading the word through their efforts with television programs, online content, live events, and partnerships with anti-trafficking organisations – and I am very honored to be able to play a part in the fight for freedom" Eunice Olsen
About MTV EXIT
MTV EXIT is the world’s largest behaviour change campaign in the fight against human trafficking and exploitation.
Harnessing the power of the MTV brand, MTV EXIT has one vision: to contribute to a reduction of human trafficking through the design and implementation of innovative campaigns that equip young people to make informed, empowered decisions.
With the support of the United States Agency for International Development (USAID) and the Australian Department of Foreign Affairs and Trade (DFAT), MTV EXIT works closely with key stakeholders and influencers across the globe, including international and local celebrities, media and corporate partners, anti-trafficking and youth organisations, government agencies and young people to create targeted campaigns that promote safe migration, and encourage communities to take social action.