BANGKOK, THAILAND | Published on: February 22, 2013
Social media pitch
This song and music video show the loving protection a grandfather wants to provide to his grandson. In a flashback scene, it is revealed to the viewer that the grandfather was a victim of human trafficking when at the same age as his grandson -- providing a gritty account of his kidnapping and exploitation as a child labourer in the sewing industry. It ends with a story of hope, showing that we can fight the issue of human trafficking if we protect our loved ones.


BANGKOK – 22 FEBRUARY 2013: Today, MTV EXIT (End Exploitation and Trafficking) in partnership with USAID, AusAID and Walk Free, announces the exclusive, worldwide premiere of the MTV EXIT + HUGO music video that dramatically highlights the dangers and the impact of human trafficking. The video will be broadcast early Sunday morning, 24 February at 12:30 a.m. across Thailand on Channel 7.

The powerful lyrics of the track Exit, the Fault of Being Sincere, written and performed by Hugo, convey the damaging outcomes of human trafficking and exploitation on individuals and families. Following the exclusive premiere on Channel 7, the musicvideo will also be released in late February on MTV EXIT’s website at

Hugo is a critically acclaimed singer-songwriter that draws on his Thai and British roots to create lyrics and music that bridge his upbringing among the Mekong River jungle and his current home of Manhattan. Signed to American rap-royalty Jay-Z’s Roc Nation entertainment label, Hugo’s music captures audiences across the globe with his soulful blend of blues and beats.

This unique music video represents an innovative and creative way to fuse popular musical content with MTV EXIT’s pro-social messaging to engage youth in the fight against human trafficking and exploitation. The gripping four-minute video takes viewers inside the emotionally charged and artfully constructed story of an innocent young boy taken and held against his will.

“I am so proud to partner with MTV EXIT on this project. My hope is that this music video ‘Exit, the Fault of Being Sincere’ will encourage more people to join the fight against human trafficking,” said Hugo. “I encourage everyone to go to and share this link on social media. Join me and take stand against modern-day slavery.”

The Exit, the Fault of Being Sincerevideo was conceived by and produced with generous in-kind support from PERSP3CTIVE in Bangkok, Thailand. The gripping images provide dramatic insight into the realities of tricks and traps of trafficking, in particular the trafficking of children.

The Hugo + MTV EXIT music video is the fifth in a series of award-winning collaborations to illustrate the dangers and the impact of human trafficking that launched in 2008 with Radiohead for the track “All I Need,” followed by a video with The Killers in 2009 by David Slade (“Twilight: Eclipse) for the song “Goodnight, Travel Well,” the 2010 “MK Ultra video with Muse, and 2012’s gripping Simple Plan video “This Song Saved My Life.”

For more details about human trafficking and exploitation in Asia visit and connect with MTV EXIT on the social media platforms below.

Twitter @mtvexit




Instagram @mtvexit

More Information:


The MTV EXIT (End Exploitation and Trafficking) campaign is an award-winning multimedia initiative to raise awareness and increase prevention of human trafficking and exploitation. MTV EXIT was launched in Europe in 2004 and expanded across Asia with USAID in 2007. To date MTV EXIT has produced an extensive catalogue of powerful TV programming to promote awareness about human trafficking. MTV documentaries include Sold: An MTV EXIT Special presented by Lara Dutta; Traffic: An MTV EXIT Special, presented by Lucy Liu; and Inhuman Traffic, presented by Angelina Jolie; each of which have been translated into a dozen local language versions presented by Asian celebrities such as Rain of Korea and Phyu Phyu Kyaw Thein in Myanmar. Further MTV EXIT programming also includes short films, public service announcements, animated drama and music videos. MTV EXIT and Radiohead collaborated on an anti-exploitation video for their song All I Need, which premiered across MTV’s global network with similar collaborations with The Killers, MUSE, The Click Five, etc. MTV EXIT has also established partnerships with over 100 non-governmental organizations, distributed hundreds of thousands of anti-trafficking brochures in over 25 languages, and reached out to millions of young people through anti-trafficking messages at concerts and music festivals featuring R.E.M., Radiohead, The White Stripes, The Hives, Thievery Corporation, Placebo, Jason Mraz and hundreds of other international and local artists. For more information visit


USAID, the United States Agency for International Development, is an independent US government agency that operates under the foreign-policy direction of the US Secretary of State. Since 1961, USAID has been the principal US government agency extending assistance to countries worldwide recovering from disaster, trying to escape poverty, and engaging in democratic reforms. USAID’s Regional Development Mission for Asia, based in Bangkok, oversees a broad portfolio of regional and transnational programs, and also provides support to several USAID bilateral missions in Asia as well as manages programs in countries in which it does not have a permanent presence. Its regional approach addresses problems that cross national boundaries, such as human and wildlife trafficking, HIV/AIDS, natural resources conservation, trade, and political and economic conflict. For more information, visit

Walk Free

Walk Free is a new movement of people everywhere working together to end one of the world’s greatest evils: modern slavery. As we build our community across the world with the powerful tools of new technologies and social media, we will seek change at local, national and global levels. Walk Free’s aim is to mobilise citizens, governments, businesses and communities to take action – so that slavery in all its forms is brought to an end, and people everywhere can walk free.

PERSP3CTIVE is a Boutique Production House based in Bangkok, Thailand created by Director Aaron Siwoku (also known as Aaron Man) & Producer Jonathan Englander. PERSP3CTIVE specialises in Music Videos & Documentaries having shot and directed some of the regions biggest acts such as Thaitanium, Mizz Nina, Slapshock, Pop Shuvit and now in collaboration with MTV EXIT. Roc Nation’s 'Hugo' whose cover of Jay-Z's “99 Problems” gained him critical acclaim outside of his native Thailand. He is currently working on his second international album, which is expected to be released later in 2013. For more information on PERSP3CTIVE, please visit

Human Trafficking

Human Trafficking is defined by the United Nations as “the recruitment, transportation, and receipt of a person for sexual or economical exploitation by force, fraud, coercion, or deception” in order to make a profit. The UN estimates that at any one time there are 2.5 million trafficked victims in the world, with the majority of these victims in Asia and the Pacific. It is the second-largest illegal trade after drugs, with criminal traffickers earning over US$10 billion every year through the buying and selling of human beings. Often, victims are young men and women – the MTV demographic – who are guilty only of wanting a better life

MTV EXIT Foundation

Launched in 2003, the MTV EXIT Foundation is a UK-based charity (Reg. No. 1103267) whose overarching aim is to utilize and maximize the power of MTV’s network to educate youth and adults on critical social and human rights issues. The Foundation produces multimedia programming and events aimed at raising awareness and influencing attitudes and behaviors on key issues, as well as inspiring young people to take action. In addition, the Foundation seeks to support nongovernmental organizations that are working on the ground to address these issues and effect positive change.

“I am so proud to partner with MTV EXIT on this project. My hope is that this music video ‘Exit, the Fault of Being Sincere’ will encourage more people to join the fight against human trafficking,” said Hugo. “I encourage everyone to go to and share this link on social media. Join me and take a stand against modern-day slavery.”

— Hugo